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Search engine optimization and social media marketing are two of the most effective tools for businesses in terms of online promotion and advertising. If a business utilizes these two tools strategically, there is a high likelihood that it will find success. The following are five great SEO and SMM techniques that can help any business prosper.

Strong Link Building

SEO and SMM are both powerful practices when it comes to link building. Every website needs a strong archive of back links to help them with their search visibility. The best thing about social media is that there are a lot of users spread across various channels that will share you content and links.

Increased Reach

Search engine optimization helps increase your reach by searching titles and topics on different search engines like Google and Bing. It’s imperative for businesses to associate social media marketing buttons and tabs to their web pages. This helps reach an increased amount of visitors.

Search Engine Benefits

Google, Bing, and Yahoo! need no introduction. More than half of the world is using these platforms for searching different topics and stories. If a business strengthens its keyword optimization, search engine strategies, and relevance of the content, then there are higher chances of generating fruitful results. Search engine benefits are long lasting and are considered as building stones for a business.

Keywords and Tagging

There is a whole science and detailed work behind the selection of relevant keywords. Tags and keywords are the terms that are massively used in searching any topic. If keywords are cleverly selected then the next step is to incorporate them in the content (articles, blog-posts, web copies etc.). After this, the content is shared on social media platform and this helps in generating traffic to the website and increased visitors.


The most important tip for giving your business a boost is to have relevant content on your website and social media platforms. There are companies that don’t focus on content and its relevance, which often results in lost clients and potential customers.

If you want to excel and boost your online business with the help of SEO and SMM, then follow the practices mentioned above and we’re pretty sure that you’ll be surprised by the results you see.

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Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author

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Shafiq Siddiqui

Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author

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