Social media has taken the world by storm. From driving engagement, to generating leads and sales, businesses are now focusing on social media marketing as the most popular means of marketing, especially for the younger demographic.
The interactive social media marketing has proven to be very beneficial when it comes to engaging customers on a day to day basis and getting their feedback almost immediately. But, along with the benefits of social media, there are also myths that go hand in hand. These are the five biggest social media myths:
It’s true that the younger demographic uses social media more frequently, but the fastest growing social demographic is between users that are 25 to 35 years old. A huge number of teen Facebook users have stopped using it in favor of other social networks, but the age group between 25 and 35 has witnessed huge growth with more than 70% of people having active Facebook accounts.
According to Facebook demographics, more than 75% of adults who go online use social networks as part of their daily routine.
Businesses don’t need to use every social networking platform, however, they should focus on the networks that are most beneficial to their business. For example, a fashion brand needs to market and promote its products more aggressively on Pinterest than on Twitter.
Twitter has a character limit, and is the ideal social network for news breaks and updates. Businesses should work out a strategy for what they want, and then link those objectives with their overall social media strategy.
We’re definitely living in an age where everyone is obsessed with apps, social networks, and devices. While it’s undeniable that our usage of hand held devices has skyrocketed, it hasn’t changed the value of face-to-face interactions. People still need to meet and interact with each other in person, thus face to face interactions are still vastly important in our everyday lives.
Social media marketing is new, and its novelty effect has yet to wear off, but that doesn’t mean that it has replaced traditional marketing in any sense. Traditional marketing via television, radio, billboards, posters, flyers and cold calling continues to be one of the most effective marketing channels around. For example, 30-second Super Bowl TV commercials continue to go for millions of dollars, whereas an advertising slot of that magnitude does not yet exist in the online realm.
Though not true, this statement isn’t completely false either. Social networks have made people isolated by constantly linking them to their devices and alienating them from the outside world, however, social networks have also played integral roles in community service and even helped bring people together by stopping criminals.
Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author