As mobile traffic continues to grow worldwide, cross device marketing techniques are becoming a more important factor in successful marketing strategies. People are no longer using just a desktop or just a smartphone, and the ability to target users across channels has proven to be one of the most effective ways to encourage clicks and conversions.
In a recent interview from ad:tech San Francisco, Cathy Tennes from AdRoll chats with TheMail about their retargeting techniques, more specifically how the company’s cross device retargeting works and how it’s being used by brands and publishers to drive further engagement and generate conversions.
To find out more, watch the full interview below:
These are some key takeaways from the video:
- AdRoll is a San Francisco-based retargeting company that’s currently focusing their efforts on mobile and cross device retargeting.
- When it comes to cross device retargeting, AdRoll is concentrating their efforts on Facebook and Twitter, capturing user preference and behavioral data and then showing them relevant ads as they leave your site. Once they open their Facebook or Twitter app on their phone, AdRoll is also able to show them the same types of relevant ads on their mobile device to really drive engagement across channels.
- In the interview, Cathy told us that AdRoll is equipped to work with both small- to medium-sized businesses as well as enterprise level corporations, and to get started with the company there is no contract, fees, or minimums required.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.
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