Having a comment section on a blog site seems like a no brainer. Most blog interfaces have comment capability by default for bloggers to use as a means of audience interaction.
However, while comments can be intentional and meaningful, they can also detract from the quality of a post. Comment sections are a hotspot for spammers and naysayers alike. Below are some pros and cons to help a blogger decide if allowing comments is really worth the pain of monitoring their content.
Blog comments encourage viewer interaction. A reader can post their opinion about a topic, agree or disagree with the message, or even commend the writer for their written work. These comments give an author or company helpful insight about what their readers (or customers) like and dislike about the post. To get even better feedback, the author can ask a question at the end of the post and engage viewers with responsive posts. In this respect, comments are an easy and riskless way for bloggers to familiarize themselves with their audience.
Blog comments can also scale customer interaction and satisfaction. If a given post has more comments than average, the topic probably sparked more interest and saw more traffic. If a majority of comments are positive, then one can assume most viewers enjoyed the post or the way in which it was written. The same can be true for negative reactions. Having comments on a blog can provide measurable responses that help the writer increase viewership and likability of future posts.
Lastly, blog comments help grow a community of followers. When readers interact with the author and get a response, they are more likely to read future posts from that blogger and comment again. As the posts grow in number, the loyal fan base will as well, cultivating a community of faithful readers. Most bloggers post with the intention to expand their following; comments are a useful tool for reaching their goal audience.
Blog comment sections are spam magnets. Although this hasn’t always been the case, in recent years, spammers have capitalized on the accessibility of comment sections. A majority of comments left on any given blog site are spam. They can be extremely frustrating to a blogger considering the time and effort that goes into monitoring the posts that are left. Furthermore, the writer may be hoping for positive or insightful feedback, only to find bogus ads and links under their work.
Second, blog sites have a limited audience; thus, blog comment sections don’t see as much traffic as a social media site or homepage might. If the only spot for someone to comment is on the original posting site, the pool of potential commenters is restricted. To maximize the exposure of their work, bloggers should post their blog across as many platforms as possible.
Finally, blog comments compete with the writer or company’s social media pages. Bloggers can use social media sites as a platform for reposting their blogs and encouraging reader feedback. If a reader leaves a comment on the original post, they are less likely to leave one on the social media page as well. To avoid competition, the blogger can redirect comments to their social media URLs at the bottom of a post, driving more traffic to a specific page. This optimizes viewership and establishes a central location for conversation about the post.
Although blog comments are a default for any blog posting site and cultivate a following, they are not necessarily the best option. If a blogger opts to deny comments on their original blog post and redirect that conversation to their social media page, they are more likely to reach a broader audience and receive more feedback. Furthermore, they won’t have to worry about monitoring the comments for spammers as they’ll have more control over who views their content.
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