The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials

Performance marketing is all about generating online sales leads and making the most of consumer interest, and lead optimization company Kwanzoo is a specialist in that space.

In a recent interview from Marketo’s Marketing Nation SummitMani Iyer from Kwanzoo chats with TheMail about the company’s lead optimization product, how it works, and why it can help marketers generate more revenue.

To find out more, watch the full interview below:

These are some key takeaways from the video:

  • Kwanzoo is a company that focuses on helping businesses optimize their top of funnel leads as well as their nurture programs, and deliver more targeted content using rich media.
  • Kwanzoo has built-in integration that enables users to serve rich media ads on various ad networks, ad exchanges, and retargeting platforms. When those ads generate leads, Kwanzoo makes it easy to drop those leads into a number of different marketing automation systems to increase conversions.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from the Marketing Nation Summit.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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