Ask most content marketers and they’ll tell you that most of their success comes from staying on top of trends and keeping their content relevant, interesting, and entertaining to their audience. However, staying in the loop with all of the current trends can be time consuming and difficult, unless you opt for a technology solution like gShift Labs to do it for you.
In a recent interview from Marketo’s Marketing Nation Summit, Chris Adams from gShift Labs chats with TheMail about keyword phrase intelligence and how using gShift’s technology can help you improve your content marketing practices.
To find out more, watch the full interview below:
These are some key takeaways from the video:
- gShift Labs has recently focused their attention on Twitter to provide keyword phrase intelligence. By using their technology, you can enter search terms and begin collecting data on the subject of your choice. With the data, you can identify important factors such as who the influencers are in that space and what the top hashtags are to give help you create more targeted tweets and content overall.
- gShift Labs also enables users to identify the most popular keywords based on density, helping them generate new ideas and create content around trending topics. By doing this, users can generate more engagement, which in turn helps boost SEO. Google is always looking to social media and user interaction metrics to determine the validity and popularity of a site, so the more engaged readers you have, the higher you will rank in search results.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from the Marketing Nation Summit.
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