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We’ve talked a lot about taking the time to create high quality ad creative and content, but what about using a solution that automates those tasks for you? In a recent interview from ad:tech San Francisco, we learn a little more about the process of ad creative automation and talk with Bryan Rinkus from PaperG about his company’s technology and why it could benefit your brand or website.

To find out more, watch the full interview below:

These are some key takeaways from the video:

  • PaperG automates the ad creation and distribution process by using their technology to aggregate information about businesses and in turn, build a display ad with that information. For those concerned with copyright infringement, have no fear—PaperG only pulls in and uses images from the company’s website to ensure that they are owned by the company.
  • Once PaperG has grabbed all of the text, images, reviews, and other types of content that they want from your site, they use their technology to build an HTML5 or Flash ad which can then be edited and published.
  • PaperG also has its own ad distribution network and can tap into any of the major ad exchanges for maximum visibility.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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the mail online
Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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