Google+ has experienced slow but steady growth ever since it was founded. Even though the social network does not have user figures that are on par with Facebook and Twitter, that doesn’t mean that brands can’t get a lot out of Google+ when it comes to their marketing strategy.
Understanding what succeeds on Google’s social platform will help you boost engagement levels and connect with your users and a wider audience base. Posts that seem to do really well are those with large, eye-catching photos and animated GIFs that are backed up by interesting articles.
There are several great ways that your content can be spread around Google Plus’s audience by well-planned marketing efforts. These will increase your brand’s circle ranks, how many shares posts get, the engagement levels, how many times your post is seen, and much more. These elements, at the end of the day, all have a great impact on referrals and traffic conversions.
Brands will also find that the more content and hash tags that they use on their Google+ profile, the higher they will rank for those particular hash tags or keywords on Google. Once Google spots good content that they perceive as valuable to readers, they will be likely to push it higher in the search engine. So, it’s always a best practice to ensure that you have a good article and an eye-catching picture and Google+ can be your marketing playground.
Here are some great techniques you can use to boost your Google+ strategy and make the most out of this social platform:
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.