It’s no secret that online shoppers look to their friends and peers for advice rather than trusting advertisements, which is why metrics such as social sharing and engagement have become so important to online marketers. For a lot of publishers, creating great user-centric content is a daily struggle, but there’s no longer the need to do all of that heavy lifting on your own.
In a recent interview from ad:tech San Francisco, Justin Nassiri from VideoGenie chats with TheMail about creating great user-generated content for your site with VideoGenie and how having dynamic, customer-centric video content can greatly increase your engagement and conversion rates.
To find out more, watch the full interview below:
These are some key takeaways from the video:
- VideoGenie helps brands collect and curate positive user-generated content from various channels, then assembles it, shares it, and collects data on which pieces of content are performing best. After identifying the highest performing pieces of content, VideoGenie will help place the content in prominent, high converting places.
- In the interview, Just explains how VideoGenie has made it quick and easy for users to participate in video contests, explaining that they removed the need to upload video, installed prompts, and added timers for users to stay engaged. He says that typically, it only takes about 20 seconds for a user to participate in a VideoGenie video contest.
- To date, VideoGenie has worked with massive brands including Disney, Microsoft, and Levis, but is also great for small to medium sized businesses who are looking for a more grassroots, customer-centric approach to online advertising.
- To add VideoGenie to your site, all you have to do is copy and paste one line of code and that will handle all of the content display and creation on your site, as well as the behind the scenes stuff such as streaming, storage, and hosting which is provided by VideoGenie.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.
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