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With new mobile technology comes new mobile advertising strategies, tools, and companies. One of the latest mobile advertising trends is native advertising for mobile apps and Namo Media is a specialist in this field.

In a recent interview from ad:tech San Francisco, Steven Comfort from Namo Media chats with TheMail about Namo’s technology and how it works, explaining why it’s a much more effective option than traditional banners for both app developers and advertisers alike.

To find out more, watch the full interview below:

These are some key takeaways from the video:

  • Namo Media is a technology provider for developers who are looking to run ads in the streams of their mobile apps, similar to those found in the Facebook News Feed. This technology gives developers an opportunity to place more effective advertisements within their apps without interfering with the user experience.
  • In the interview, Steven tells us that Namo Media’s technology is great for app developers and mobile advertisers because they are more engaging for users and more effective for advertisers. When it comes to monetizing a mobile app, banners and other types of traditional advertisements have proven ineffective and costly, showing low conversion rates and less user engagement. With this technology, developers can monetize their app and still provide a great experience, and advertisers have more flexibility to really tell their story and show off their product or service.
  • Namo Media is looking to work with companies who are already utilizing Facebook and Twitter’s in-app advertising tools, as Namo will act as a reach extension for those companies.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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