Not long ago Ad.net unveiled their new smart pricing service which allowed advertisers to more effectively optimize their campaigns to their CPA goals. Just 9 months later the company announced at ad:tech San Francisco that it had upgraded the service to an automated system, which now offered the same benefits for advertisers, but with even less of a responsibility to managing and monitoring their campaigns individually.
To find out more, watch the full interview below:
These are some key takeaways from the video:
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.