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Based in the Bay Area, AppLift is a mobile gaming app marketing specialist that we continue to see at all of the biggest marketing trade shows and conferences. At this year’s ad:tech San Francisco, we spoke with AppLift‘s Andrew Birnbryer about the company’s upcoming product releases and what AppLift clients can expect in the near future.

To find out more, watch the full interview below:

These are some key takeaways from the video:

  • In the interview, Andrew tells us about some products that AppLift is preparing to release, as well as some trends that the company is witnessing in the mobile gaming and mobile app space. Andrew says that we can expect to see some new tech products rolling out from AppLift with a focus on helping developers monetize their mobile apps, as well as some new technology for targeting users.
  • Andrew also talks about the specifics of AppLift’s upcoming targeting product, explaining that it will collect a myriad of different customer data points and utilize a proprietary algorithm to discern the likelihood that a user will monetize. This will enable app developers and marketers to serve more efficient ads to users and boost their conversions overall.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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