Facebook has changed the business world—creating a company page is mandatory in 2014, and the more “likes” that a business can generate, the more revenue it can potentially earn. There are many different ways that Facebook can help businesses, the most important of which is directing traffic to their websites. Every business owner wants customers to visit their website or blog because it gives them a better opportunity to generate leads and reach new customers.
For those who are looking for ways to drive more traffic via Facebook, be sure to try out the following tips:
Every website should be designed in order to attract visitors’ attention. For this, appealing images should be designed and associated with the website. In order to direct traffic to the website, it is recommended to share some images from the website on the company’s Facebook page. The image should either be hyperlinked or the link should be mentioned at the bottom of it so that the visitor can easily click over it and visit the website.
Fans on Facebook like to read about the brand and receive updates. It is vital to provide them with the latest developments, deals, and offers. This helps them to better understand the brand and the company. Moreover, this also ignites the fans to discover more about the services in detail and as a result, they click on the web-link to explore more about the products and/or services, giving your website genuine traffic.
Facebook ad campaigns need no introduction. For those who have not yet tried Facebook campaigns for driving traffic, you are missing a lot of your potential target market. Facebook ad campaigns give a detailed analysis of how many visitors visited the website, provide details about the bounce rate, and also detail the region where visitors actually visited the website from. There is a lot more that Facebook campaigns can help with for website traffic, and the best way to learn how to drive traffic from Facebook is to keep trying and discovering new things.
The easiest way to direct traffic from Facebook to a website is by sharing a blog post from your website. Many companies follow this practice and manage to get both website traffic as well as likes on the blog-posts. This helps in penetrating the business in the relevant social media market.
Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author