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As 2014 pushes along, we continue to see the importance of having a good content marketing strategy and the focus that advertisers and publishers have put on creating and sharing high quality content. But while many are quick to use the phrase “high quality content,” few are able to actually give a good definition of what that is.

In a recent interview from ad:tech San FranciscoMatt Gray from Ebyline chats with TheMail about what “high quality content” means, and why it matters to every online business.

To find out more, watch the full interview below:

These are some key takeaways from the video:

  • Ebyline is a company that specializes in connecting brands and publishers with qualified freelance journalists to help them create great brand-specific content. To Ebyline, “high quality content” is defined as content that engages users, and either entertains or informs viewers. Ebyline is a company that comes from traditional news media, and many of their clients are reputable news sources from across the country.
  • Matt tells us that Ebyline’s content creators are qualified journalists that produce the kind of content that you actually sit down and read, and have real world experience when it comes to creating content that the audience engages with.
  • Ebyline offers clients a self-serve platform which offers the same tools as what the Ebyline editors use, and also allows clients to negotiate with Ebyline editors on a piece-by-piece basis.
  • Ebyline is currently working with thousands of publishers and brands, with some of the more notable advertisers including Intel, PetCo, and Bed Bath & Beyond.
  • With authors who have written for renowned publications such as the NY Times and Forbes, Ebyline allows brands to use author bylines, but also offers ghostwriting services as well.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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