As 2014 pushes along, we continue to see the importance of having a good content marketing strategy and the focus that advertisers and publishers have put on creating and sharing high quality content. But while many are quick to use the phrase “high quality content,” few are able to actually give a good definition of what that is.
To find out more, watch the full interview below:
These are some key takeaways from the video:
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.