As the online advertising industry continues to evolve, so too do the best practices and technologies. While banner ads will never really go away, their 15 minutes of fame have long expired and they are now being replaced with new, more effective ads that allow for a great end user experience along with high-converting advertisements. One of the companies that is looking beyond the banner ad is, AdSupply, an LA-based company that specializes in “non-traditional advertising.”
In a recent interview from ad:tech San Francisco, Terme Hayempour from AdSupply chats with TheMail about AdSupply’s services, the range of ads that they offer, and how non-traditional advertisements can benefit publishers.
To find out more, watch the full interview below:
These are some key takeaways from the video:
- AdSupply is an “engagement-based” advertising network that specializes in non-traditional online advertisements, or as Terme puts it, “Everything beyond the banner.” AdSupply offers large format ads ranging from half page scroll ads to full page scroll ads, interstitials, and more.
- In the interview, Terme told us that AdSupply works with a variety of different types of publishers including local news sites, technology sites, entertainment sites, and more. All of the ads from AdSupply focus on user interaction and are based off of things such as scrolls or clicks, or other indications of engaged user activity.
- The reason that AdSupply has been able to be so successful is because their ads don’t compete for space or attention with the publisher’s content. According to Terme, AdSupply enables advertisers to buy ads programmatically at scale, with traffic worldwide.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.
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