Every year, shows like ad:tech see the launch of tons of new products and ad technologies that cater to the constantly evolving trends in Internet marketing. This year’s show was no different as we encountered countless new product pitches and releases, one of which was Ozone Media’s new AdADyn Product. AdADyn is essentially a optimization tool for your ad creatives that ensures that your content is served to relevant users based on prior user actions.
In a recent interview from ad:tech San Francisco, Priya Sharma from Ozone Media chats with TheMail about AdADyn, giving us the inside scoop on how the product works and who can benefit from using it.
To find out more, watch the full interview below:
These are some key takeaways from the video:
- Ozone Media is an ad network that offers ad content that caters to the Asian market with inventory worldwide. Ozone Media is headquartered in Bangalore, India and is the oldest Asian-centric ad network.
- Ozone announced the launch of its new AdADyn product at this year’s ad:tech San Francisco. AdADyn is a tool that helps optimize ad creative based on retargeting and was built for use across various platforms such as ad exchanges, DSPs, and DMPs. Priya told us that with AdADyn, “It’s your ad platform, your advertisers, you just plug in our product and your creatives will be managed very efficiently. The right creative will be shown to the right user based on his prior user action.”
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.
For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.