The mobile app industry is huge and continues to grow on a daily basis. With constant growth and earning potential, you would think that most mobile apps would have found an effective way to monetize via in-app advertisements by now, but as we all know, that just isn’t the case. Banner ads are ineffective and intrusive to the experience, popups are annoying, and most people aren’t willing to actually pay for apps. Thus, that leaves many app developers with the million dollar question—how do we monetize? With the launch of Aarki’s new rich media ad design product, there’s a solution for integrating effective advertising within mobile apps without compromising the user experience.
In a recent interview from ad:tech San Francisco, Sid Bhatt from Aarki chats with TheMail about the company’s new product, why it was created, and how it works.
To find out more, watch the full interview below:
These are some key takeaways from the video:
- This year at ad:tech San Francisco, Aarki launched its brand new ad design product, which is an online SaaS-based product that allows users to design and deliver interactive rich media advertisements on smartphones, tablets, and desktop.
- In the interview, Sid told us that Aarki made the decision to design and launch this product because of a noted gap in the marketplace. He explained that a lot of mobile apps lacked the ability to place effective, non-intrusive advertisements, so Aarki set out to create a way to include highly effective advertisements that did not interfere with the user experience.
- In its short time as a company, Sid tells us that Aarki has grown into a truly international company with offices in Beijing, Tokyo, New York, and its headquarters in Silicon Valley, and is looking forward to the growth of the company with the launch of this new product.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.
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