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With the world rapidly moving its online activity from desktop to mobile, it’s more important now than ever that your site works on any and all devices. Whether you’re a publisher or an advertiser, having a responsive web design is a must for a handful of reasons. It ensures that your site is visible on any device, it will help with your SEO, and it will alleviate the headaches of having to design a mobile-only site.

In a recent interview from ad:tech San FranciscoJennifer Prishtina from Moboom chats with TheMail about the importance of responsive web design, how it can benefit your traffic and conversions, and the process of moving to a responsive design.

To find out more, watch the full interview below:

These are some key takeaways from the video:

  • Moboom is a responsive website builder that enables anybody to take their existing website and turn it into a responsive site that works across all desktop and mobile devices.
  • In the interview, Jennifer talks about the importance of having a mobile website, saying that in today’s digital age, having a website that works well across all platforms is a must. The biggest reason why people need a responsive website she says, is because Google says so. Google is all about improving user experience, which in 2014 means having a site that functions just as well on a smartphone or tablet as it does on desktop. Google is giving preference to sites with responsive designs, so if you want to be found in Google, a responsive design is a necessity.
  • When using Moboom for responsive design, you’ll have to transfer your whole site over to them, but Jennifer asserts that it’s easy. Along with their page building platform, they also have a content management system which enables them to sync to your site’s existing content and seamlessly migrate it over to Moboom’s platform.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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