By now we’ve heard (and wrote about) all of the content marketing tips you could ever need to know, but there’s a method to the madness around content marketing. The reason for the constant emphasis on content is quite simply because it works. It gives your audience something interesting to interact with and share with their friends. It feels more like a piece of entertainment, inspiration, or knowledge than a sales pitch. That’s why many large brands and publishers have shifted their online marketing strategies to be more content-centric, with many of them enlisting companies like One Spot to help maximize their efforts.
In a recent interview from ad:tech San Francisco, Adam Weinroth from One Spot chats with TheMail about his company’s services, how content marketing can be used for customer acquisition, and offers up some tips for successful content marketing.
To find out more, watch the full interview below:
These are some key takeaways from the video:
- Adam describes One Spot as a content marketing platform that helps brands build an audience for their content and drive business results. Adam further explains how this works, telling us that brands come to One Spot with a portfolio of content that One Spot then converts into standard space ad creative and then “programmatically flights that creative across the existing online advertising ecosystem.” According to Adam, One Spot has access to roughly 36 million impressions per minute and loads of consumer data that enables them to target and retarget users with precision.
- Later in the article Adam speaks on using content marketing for customer acquisition, explaining that acquisition may be one business objective that brands are trying to achieve. He says that the best way to go about gaining new users is to utilize behavior data and serve content to specific users that are relevant to their interests and preferences. Adam explains, “You can use content marketing with the right distribution solution to effectively sequence content to people to help nurture them through their customer journey. Brands are increasingly trying to tell stories to help people move through that customer journey, and we help them do that faster and with better results.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.
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