The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
Breaking News
Redirect.com has Made Buying Traffic Easier than Ever Before
A division of Media Breakaway, LLC, The Parking Place revolutionized [...]
5 Effective Ways to Split Test Digital Marketing Campaigns
Split testing is the best way to make a good [...]
How to Create a Successful Content Marketing Campaign
Advertisers have better potential of seeing high conversion rates with [...]
Current Trends in Online Advertising
According to a recent study done by Forrester Research, online [...]
Cake Investors Fuck Jeff McCollum – Fired
 Jeff has been fired by Cake. Cake owners “terminated the [...]
Maximizing Reach & Awareness on Facebook Via Check-ins
Make Local Search and Facebook work together for your business [...]
Explore The Full Potential Of LinkedIn
LinkedIn, the largest social network for professionals, is being used [...]
PeerFly Gearing Up To Enter New Markets
In a recent interview from #ASE14, Chad French from PeerFly talks [...]
adMobix Launches New DSP At #ASE14
In a recent interview from #ASE14, Chad Lavallee from adMobix talks [...]
Mobile Is The Future for Online Publishers: An Interview with Daphna Giniger
In a recent interview from #ASE14, Daphna Giniger from ClicksMob talks [...]

Mobile is undeniably the hottest topic around when it comes to digital marketing and with each new trade show or conference, it seems that there’s new mobile marketing products and advancements being announced and released.

In a recent interview from ad:tech San Francisco, Mike Colella from Adbeat chats with TheMail about his company’s latest product launch, the current state of mobile marketing, and the trends he’s seen in the mobile space so far in 2014.

To find out more, watch the full interview below:

These are some key takeaways from the video:

  • At the beginning of the interview Mike caught us up on the recent happenings with his company Adbeat, telling us that they just launched a new mobile aggregated view product which allows marketers to see what devices their creative is displaying on in a single interface. This enables marketers to more easily track their advertisements and collect data on which devices are producing positive results and which are not.
  • Mike explained that this new product is allowing marketers to look at “what an advertiser is doing all in one screen and get an overview of ‘what is their device strategy’ of one of their competitors. Are they going after all of the different devices with the same creatives? Are they using unique creatives for a unique device? Do they have iPhone-specific creative? That sort of thing.”
  • At the end of the interview Mike told us that the only real trend that he sees going on in the mobile space at the moment is that everybody, publishers and advertisers alike, are placing more and more emphasis on mobile channels.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

Facebook Twitter YouTube 


the mail online
Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

More Posts - Website

Follow Me:
TwitterFacebookYouTube

One thought on “Mobile Marketing Trends in 2014: An Interview with Mike Colella

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>