Mobile is undeniably the hottest topic around when it comes to digital marketing and with each new trade show or conference, it seems that there’s new mobile marketing products and advancements being announced and released.
In a recent interview from ad:tech San Francisco, Mike Colella from Adbeat chats with TheMail about his company’s latest product launch, the current state of mobile marketing, and the trends he’s seen in the mobile space so far in 2014.
To find out more, watch the full interview below:
These are some key takeaways from the video:
- At the beginning of the interview Mike caught us up on the recent happenings with his company Adbeat, telling us that they just launched a new mobile aggregated view product which allows marketers to see what devices their creative is displaying on in a single interface. This enables marketers to more easily track their advertisements and collect data on which devices are producing positive results and which are not.
- Mike explained that this new product is allowing marketers to look at “what an advertiser is doing all in one screen and get an overview of ‘what is their device strategy’ of one of their competitors. Are they going after all of the different devices with the same creatives? Are they using unique creatives for a unique device? Do they have iPhone-specific creative? That sort of thing.”
- At the end of the interview Mike told us that the only real trend that he sees going on in the mobile space at the moment is that everybody, publishers and advertisers alike, are placing more and more emphasis on mobile channels.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.
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