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Search engine marketing continues to play an important role in driving traffic to publishers’ sites and generating clicks and conversions for advertisers. That’s why it’s important for affiliates, bloggers, and advertisers to find the right tools for optimizing their search campaigns.

In a recent interview from ad:tech San Francisco, Charla Fogle from Acquisio talks to TheMail about her company’s technology which helps online publishers and advertisers optimize their search campaigns across a variety of channels including Google, Yahoo!, Bing, and social networks.

To find out more, watch the full interview below:

These are some key takeaways from the video:

  • Acquisio is a technology company that offers solutions and tools for advertisers and agencies to analyze data and manage and optimize search campaigns.
  • Acquisio works on a variety of channels including Google PPC, Bing, Yahoo!, as well as with some international exchanges, and also allows clients to connect to their social media channels and utilize custom data integration, too.
  • In the interview Charla tells us that Acquisio’s client base is currently 80% agencies, and that the company is equipped to handle spends both large and small, from a few thousand dollars to hundreds of thousands.
  • Charla told us that from her perspective, the most noticeable changes in the marketplace are centered around data integration and being able to maximize performance across different channels. She explains that Acquisio has fielded a lot of questions about the ability to dynamically allocate budgets based on what channels are performing the best, which is a current focal point for the company.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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