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In a recent interview from South by Southwest Conference in Austin, Texas, Nate Leaf from MdotLabs chats with Murray Newlands about online fraudsters and the ways to protect advertisers.

To find out more, watch the full interview below:

These are the key takeaways from the video:

  • MdotLabs is a startup that delivers end-to-end audience assurance protection for advertisers and publishers.
  • Nate points out the things that advertisers should be looking for, such as campaign transparency and domain level reporting.
  • In this interview Nate also talks about the MdotLabs system implementation, which deploys the java script tag that is individually generated for each individual client depending on their needs.
  • Nate mentions that so far, MdotLabs’ main clients are insurance companies, agencies, audience measurement groups, publishers.

For more information, you can email Nate at nate@mdotlabs.com.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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