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In a recent interview from ad:tech San Francisco, Robin Gardner from AffiliateTraction chats with TheMail about distributing and developing offers and how he works with major advertisers to build exclusive offers for AffiliateTraction’s publishers.

To find out more, watch the full interview below:

These are some key takeaways from the video:

  • Robin is the Director of Campaigns at AffiliateTraction, helping to “distribute and develop offers for about 120 clients in the United States,” and also helps with proactive offer development and placing exclusive offers.
  • According to Robin “exclusive” offers are “very cryptic,” but essentially they are offers that are exclusive to a particular website or publisher, where a brand will give AffiliateTraction a preferred offer that the network can then distribute in the affiliate space.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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