Every year ad:tech San Francisco brings together the best and brightest online marketers and advertising companies to show off their latest products and services, talk shop, and network with like-minded professionals. This year, we spent a few days at the conference talking with countless companies about everything from the trends they’re seeing in their niche, to their personal online marketing tips, and even what the future holds for their individual companies. After interviewing people from across the industry, we met up with John Rampton for an ad:tech recap and took a look back at all of the new products, trends, and conversations we had at this year’s ad:tech SF.
In the interview, we discuss the ever changing marketplace, the benefits of networking at the show, and the trends that are emerging in the mobile and affiliate spaces.
To find out more, watch the full interview below:
These are some key takeaways from the video:
- One of the first things we noticed about this year’s convention was that it was a bit smaller than in previous years, which John attributed to the show mandating that all attendees buy a ticket to attend.
- Of the many trends we identified at this year’s ad:tech SF, one of the most pervasive came from the affiliate space. John explains that many of the affiliates at this year’s show were much more focused on long term business plans than making money quickly, and that many of them have shifted their business from simple affiliate marketing into the data and analytics sides of the industry. Now instead of trying to simply drive traffic and sales online, they’re using the loads of customer data that they’ve collected and turning that data into profit.
- In the lead generation and RTB spaces, there seems to be more focus on the behind the scenes workings as well, with many companies looking for ways to collect and capitalize on engagement and actions rather than trying to simply drive leads and getting paid on a one-to-one basis.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.
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