In a recent interview from ad:tech San Francisco, David Sendroff from Forensiq chats with TheMail about affiliate fraud, the re-branding of his company, and how advertisers can protect themselves from online ad fraud.
To find out more, watch the full interview below:
These are some key takeaways from the video:
- Since David first started in the affiliate fraud space four years ago, his company has grown to specialize in a number of areas besides just conversion fraud, where the company got its start. Now, David’s company is taking a more “programmatic approach” to affiliate and online ad fraud and covering a wider range of areas such as ad visibility, impressions fraud, cookie stuffing, and more, which was the reasoning behind the name change to Forensiq.
- David says that with a more holistic approach, Forensiq is able to tell advertisers exactly how many real eye balls have been on their ads, ultimately saving them a lot of money in the end.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.
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