In a recent interview from ad:tech San Francisco, Paul Westhorpe from PointMail chats with TheMail about user acquisition via email marketing and how publishers and affiliates can continue to use email as a viable marketing channel in 2014.
In the interview, Paul and Murray talk about deliverability, user acquisition, and trends that are taking place in the email marketing industry.
To find out more, watch the full interview below:
These are some key takeaways from the video:
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.