In a recent interview from ad:tech San Francisco, Paul Westhorpe from PointMail chats with TheMail about user acquisition via email marketing and how publishers and affiliates can continue to use email as a viable marketing channel in 2014.
In the interview, Paul and Murray talk about deliverability, user acquisition, and trends that are taking place in the email marketing industry.
To find out more, watch the full interview below:
These are some key takeaways from the video:
- In the interview, Paul gives us some insights into the current state of email marketing, saying that email continues to be a viable channel for user acquisition, despite the competition from social media channels and increasing difficulty with deliverability.
- Paul says that in 2014, one of the biggest keys to being successful with acquisition email is to be engaging. With people subscribing to and receiving so many emails on a daily basis, it’s incredibly important to offer recipients content that is interesting and will entice them to engage with it.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.
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