In-Image advertising is taking the digital advertising world by storm. The once new term has become a force to be reckoned with in the online advertising space. Recently the Interactive Advertising Bureau (IAB) published some interesting facts on the In-Image Advertising market, and what they found is nothing but good news for companies such as Imonomy who specialize in creating in-image advertising solutions for online publishers.
A growing fear for many online publishers and bloggers is that most monetization strategies impair the website experience for their core audience. A lot of distracting or flashy advertisements and/or banners at the top of a site can often have a negative effect on the audience. Content rich sites that overuse side banners may look and feel more like a commercial than a place to get some good information. In-image advertisements do not alter the experience for the user because they are included in the articles images. Most importantly in-image advertising works to maintain the integrity of websites, which is a major concern for publishers who want to effectively monetize without hindering their sites.
The special thing about in-image advertisements is that the users have control. In most in-image ads the user has to interact with the image in order to see the ad. The interaction typically involves the user hovering their mouse over an image.
Imonomy is on the leading in-image advertising service providers. The company has developed a Visual Semantic Engine that contextually analyzes the content from a web page in order to determine which campaign or offer would best suit the text. For example, Imonomy will automatically match a holiday package deal to a webpage with a hotel review.
Valuable webpage “real-estate” can be saved or re-used when advertisements are moved into the image space. In-image ads receive more attention than average banners or popups. Throughout the research done by the IAB it is very clear that in-image ad creatives get a higher Click Through Rate than traditional digital advertising. Similarly, in-image advertising reached an average score of 77% viewability, while traditional display ads got an average score of 51% viewability.
The in-image advertising industry is still in it’s early stage but it is expected to scale and be a mainstream solution for advertisers and publishers alike. People are treating in-image advertising as helpful service rather than a flashy unrelated ad. In-image ads facilitate a positive user experience, while generating valuable revenue for publishers, advertisers and any other stakeholder that related to the digital advertising arena.
With trillions of images on the web, in-image advertising is here to stay. Companies like Imonomy are revolutionizing the market and helping in-image advertising expand its reach on the web.