Affiliate Summit is one of the most highly anticipated industry events of the year and #ASW14 was a conference we won’t soon forget. With thousands of affiliates, advertisers, publishers, and networks in attendance, TheMail was there front and center to report on the latest happenings from around the industry. For all of our exclusive #ASW14 coverage be sure to visit our Affiliate Summit hub right HERE.
In a recent interview from #ASW14 in Las Vegas, Neil Raj from AdMobix chats with TheMail about mobile marketing and the trends that AdMobix is seeing so far in 2014.
To find out more, watch the full interview below:
These are some key takeaways from the video:
- AdMobix is a mobile ad network that works with app developers to help generate app installs and user acquisition.
- Neil explained that the need for user acquisition continues to increase, but that app developers are looking for more than just installs. Now app developers want to see that users are getting to the second level of using the app and are either spending money or performing the desired action within the app.
- AdMobix has moved 90% of their business into app installs as they expect 2014 to be another big year for mobile as more and more advertisers move towards that platform.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from Affiliate Summit West 2014.
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