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The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
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Millennials (Generation Y), or the generation of people now 18 to 34 years old, represent the consumer market of the future. U.S. Millennials already account for an estimated $1.3 trillion in direct annual spending.

Infographics source: CMS Wire

Millennials engage with brands far more personally, thoroughly, and emotionally – and in very different ways – than have other generations.

How to talk to Millennials:

  • Offer chat for customer services and sales to millennials.
  • Be present on social media, networking sites, especially Facebook and Twitter.
  • Incorporate video into your social media channels and website/blog.

How do you target the Generation Y?

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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