The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials

Millennials (Generation Y), or the generation of people now 18 to 34 years old, represent the consumer market of the future. U.S. Millennials already account for an estimated $1.3 trillion in direct annual spending.

Infographics source: CMS Wire

Millennials engage with brands far more personally, thoroughly, and emotionally – and in very different ways – than have other generations.

How to talk to Millennials:

  • Offer chat for customer services and sales to millennials.
  • Be present on social media, networking sites, especially Facebook and Twitter.
  • Incorporate video into your social media channels and website/blog.

How do you target the Generation Y?

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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