Millennials (Generation Y), or the generation of people now 18 to 34 years old, represent the consumer market of the future. U.S. Millennials already account for an estimated $1.3 trillion in direct annual spending.
Infographics source: CMS Wire
Millennials engage with brands far more personally, thoroughly, and emotionally – and in very different ways – than have other generations.
How to talk to Millennials:
How do you target the Generation Y?