Email marketing strikes many people as old-fashioned or even dead. The reality doesn’t agree though. In fact, with a solid content marketing approach, email is stronger than ever. It’s a great way to reach your customers without spending a lot of money.
Infographics source: Marketo
Follow these 5 essential rules to create friendly, eagerly anticipated emails:
The general rule of thumb is to think that you are writing an email to your good friend. Never take your subscribers’ attention for granted, prove your value to them, keep it short and add a personal touch.