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In a recent interview from Apps World in San Francisco, Frank Brenes from MidVerse Studios chats with TheMail about mobile user acquisition and its next big advertising trend—cost per engagement.

To find out more, watch the full interview below:

These are some key takeaways from the video:

  • MidVerse Studios is a mobile ad network whose focus is generating quality user acquisition for their clients.
  • In the interview Frank says that we can expect to start hearing a new “buzzword” in the marketplace—”cost per engagement.” He explains that the focus up until now has been on cost per acquisition or cost per install, but now developers aren’t just looking for sheer numbers, they’re looking for quality, engaged users using their apps. MidVerse is targeting this new “cost per engagement” trend by charging advertisers based on the actions performed by users. It’s no longer just about having people download your app, it’s getting them to use it and use it regularly.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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