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In a recent interview from Apps World in San Francisco, Dennis Mink from Appoxee chats with TheMail about how to drive mobile app user engagement via push notifications and the ways that Appoxee can help app developers and advertisers utilize notifications to increase sales.

To find out more, watch the full interview below:

These are some key takeaways from the video:

  • Appoxee is a platform that helps app developers and/or advertisers send relevant push notifications to their users in order to communicate with them and drive user engagement.
  • In the interview Dennis explained that Appoxee has spent two years developing the Appoxee platform so that it functions perfectly to enable marketers to communicate with their mobile app users. Dennis likens Appoxee’s streamlined interface and specialized features to that of MailChimp in the email space.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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