The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials

In a recent interview from Apps World in San Francisco,  Scott Tomkins from Appia chats with TheMail about mobile user acquisition and the trends he expects to see in that space in 2014.

To find out more, watch the full interview below:

These are some key takeaways from the video:

  • Appia is a mobile user acquisition network that helps drive app installs and acquire quality users to help clients monetize their mobile apps.
  • When we asked Scott where he sees the mobile user acquisition industry going, he told us that it’s moving away from being games-centric and gaining traction with social, utility, and travel applications. Scott also noted that these types of apps are the relative early adopters of quality-based user acquisition strategies and that more companies will begin to follow their lead in 2014.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

 

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

Facebook Twitter YouTube 



Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

More Posts - Website

Follow Me:
TwitterFacebookYouTube

One thought on “Mobile User Acquisition Trends for 2014 from Appia

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>