I recently found this infographics and thought it is important because the marketing strategies and techniques are changing nowadays and the importance of digital marketing is increasing faster than anyone could expect.
Infographics source: WebDAM
The main advantages of the digital marketing are the ability to reach millions of people and to target different niche groups at the same time, it’s a great way to engage with your customers and online communities and also to expand your business.
In 2014 more than $135 billion will be spent on digital marketing collateral while by 2015 internet advertising will make nearly 25% of the entire ad market. Social media marketing budgets will double over the next 5 years.
Tips for creating the digital marketing strategy:
Don’t underestimate the importance of having a strategy in your digital marketing channels. It has to be flexible, up-to-date and easily adaptable in a short period of time. What’s your digital marketing strategy for 2014?
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.