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I recently found this infographics and thought it is important because the marketing strategies and techniques are changing nowadays and the importance of digital marketing is increasing faster than anyone could expect.

Marketing Stats for 2014

Infographics source: WebDAM

The main advantages of the digital marketing are the ability to reach millions of people and to target different niche groups at the same time, it’s a great way to engage with your customers and online communities and also to expand your business.

In 2014 more than $135 billion will be spent on digital marketing collateral while by 2015 internet advertising will make nearly 25% of the entire ad market. Social media marketing budgets will double over the next 5 years.

Tips for creating the digital marketing strategy:

  •  Website is the most important digital channel. Simple useful content should be regularly updated. Your website should also be mobile optimized as most of the customers a lot of the times access web via their mobile phones.
  •  65% of the audience are visual learners and visual data is processed 60,000 times faster by your brain than text. So having a videos, photos and infographics on your website/blog attracts a lot more traffic and generates more customers. Videos on landing pages increase conversions by 86%.
  •  Social media channels (Facebook, Twitter, LinkedIn and Google+) are an important part of your digital marketing strategy. According to the WebDAM infographics in 2013  52% of all marketers have found a customer via Facebook and 43% – via LinkedIn while B2B companies who run their own blogs create 67% more leads than those that don’t.
  •  Email newsletter is a good way to keep in touch with previous clients/current clients to repeat business. Emails with social sharing buttons increase click through rates by 158%. According to the Direct Marketing Association email marketing ROI was $21.52 to $1 spent in 2012, proving it’s a great investment.

Don’t underestimate the importance of having a strategy in your digital marketing channels. It has to be flexible, up-to-date and easily adaptable in a short period of time. What’s your digital marketing strategy for 2014?


Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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