Affiliate Summit is one of the most highly anticipated industry events of the year and #ASW14 was a conference we won’t soon forget. With thousands of affiliates, advertisers, publishers, and networks in attendance, TheMail was there front and center to report on the latest happenings from around the industry. For all of our exclusive #ASW14 coverage be sure to visit our Affiliate Summit hub right HERE.
In a recent interview from #ASW14 in Las Vegas, Matt Frey from SmarterChaos and Bret Grow from LinkTrust chat with TheMail about the future of affiliate marketing and the integration of new technology into performance marketing strategies.
To find out more, watch the full interview below:
These are some key takeaways from the video:
- Matt told us that SmarterChaos has recognized an opportunity in the marketplace to go beyond traditional affiliate marketing and expand into integrated marketing communications. In other words, utilizing different channels to reach consumers and provide a more holistic marketing experience.
- When we asked Bret how LinkTrust’s technology is making this possible, he explained that LinkTrust already has multiple clients that are using their technology to accomplish integrated marketing strategies rather than traditional performance based marketing.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from Affiliate Summit West 2014.
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