Affiliate Summit is one of the most highly anticipated industry events of the year and #ASW14 was a conference we won’t soon forget. With thousands of affiliates, advertisers, publishers, and networks in attendance, TheMail was there front and center to report on the latest happenings from around the industry. For all of our exclusive #ASW14 coverage be sure to visit our Affiliate Summit hub right HERE.
In a recent interview from #ASW14 in Las Vegas, Zac Johnson from Brand.com chats with TheMail about tips for building your brand and protecting your reputation.
To find out more, watch the full interview below:
These are some key takeaways from the video:
- Zac offers up a handful of his expert tips for how to build a brand and maintain a good reputation. His first tip for building a brand is to build a service or product that people want. He offers Nike as an example of this, saying that people use Nike products everyday and are familiar with the brand.
- Zac’s second tips is to make sure that people know about your product or service, or in his words “you’ve got to put it in their face.” Talk to people at trade shows, build relationships with relevant blogs and bloggers, and try to get as much exposure as possible so that people recognize your brand and become familiar with your product.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from Affiliate Summit West 2014.
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