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There’s a brand new trend emerging in the mobile gaming industry and it’s taking user engagement and interaction to a whole new level. How you ask? By designing an all-inclusive gaming app that enables people to play against each other easily across any and all operating systems and encourages competition against your friends and other users.

With the launch of their flagship social gaming app called “Revel,” app developer Odin’s Hammer looks to bridge the gap between social networking and mobile gaming, and so far they’re doing a pretty good job. Revel is a live, multiplayer picture game that encourages users to compete against each other when they’re out in social settings. The basis of the game can be likened to a virtual scavenger hunt, where users take pictures of things in their environment and try to capture as many photos as possible to beat their opponents. Of course, it’s generally unacceptable to sit on your phone and play a game by yourself in a social environment, but Revel is looking to change that by giving people a fun and dynamic way to interact while they’re out.


According to Revel, the game not only makes everyday experiences more exciting, but it also invites users to meet new people, make new friends, and expand their social network from inside the game. The game allows up to eight players to join and automatically detects whether a game is going on around you with its online matchmaking ability. Once a game has started, each player has a 5 x 5 game board made up of little icons that they must fill with photos of items in the environment around them. Revel offers a number of themed boards for players to choose from, including a bar, a sporting event, and more.

The game was recently demoed at Apps World and won the Big Indie Pitch at the conference.

Currently the game is only available on iOS devices, but will soon be hitting the Android marketplace, as well as the Windows Phone shortly thereafter. The ultimate goal for Revel is to be a universal app that is supported across the various mobile platforms so that users can compete regardless of the type of phone that they have. This not only provides a great social networking tool for users of the game, but it also presents mobile marketers with a unique platform for cross channel marketing opportunities. Revel is a free game to play and is monetized through in-app purchases and various sponsorships which allow advertisers to sponsor entire themes or individual tiles within a theme.

To learn more about Revel, be sure to visit their website at

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Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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