There’s a war going on in the email marketing world, and from the looks of it, it’s just getting started. The two doing battle: spam tracking organization Spamhaus and email list cleaning company eHygienics. In the email we received just a few days ago, eHygienics made a series of accusations claiming that Spamhaus was employing “terrorist” tactics and intimidating eHygienics hosting provider by “blocking their entire shared server,” as well as sending a bogus SBL to eHygienics company email domain, effectively rendering the company useless and unable to do business.
According to eHygienics, the battle stems from posts in which the company “exposed” Spamhaus and their team of spam fighters, claiming that Spamhaus was actually perpetuating spam emails rather than fighting against them.
In eHygienics email, the company offers up evidence for their claims, including some email outtakes, screenshots of their blocked email domain provider, and photos of Spamhaus CEO Steve Linford enjoying a lifestyle that eHygienics claims does not align with being the CEO of a non-profit organization.
With the subject line “Spamhaus’ Bogus SBL’s,” and a subheading that read, “Proof Spamhaus doesn’t play by the rules & do more harm than good,” it’s clear that this war is just getting started and there’s no telling how it will end. To read the eHygienics email in full click HERE.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.