If you’re a large retail brand or advertiser, then you know how challenging it can be to monitor and manage all of your online marketing channels. There are so many different people working on so many different platforms that trying to keep them all straight can make your head spin. What’s even more challenging than keeping tabs on all of that is monitoring whether or not your affiliates’ advertisements and offers are in compliance with your policies and preferences.
Overall, brand oversight is an extremely time intensive task, and until now, there hasn’t been a really good solution available. In fact, most brands use one-off service providers to individually monitor every single one of their online marketing channels, which makes for an expensive and inefficient way of doing things. Thankfully, a new company has emerged to meet this growing need and provide a one-stop shop for brand’s online oversight, affiliate compliance, and reseller monitoring.
“AdAssured is not like any other company in existence,” said CEO Greg Shepard in the company’s press release. “Our solution utilizes brand compliance software in every facet of online marketing compliance and allows clients to choose their technology solution. AdAssured then adds an all-inclusive, managed agency service and provides our clients with a single dashboard for total transparency in our efforts.”
AdAssured offers three distinct service packages, which include affiliate compliance, reseller monitoring, and publisher brand oversight. Based on the package, AdAssured will monitor and manage a number of different channels for brand violations in search, content, email, malware, fraud, domain, link disruption, product catalog, price MAP, and more.
“AdAssured was built to assess and manage threats to retail brands and manufacturers in virtually all advertising channels, helping brands make quick decisions and eliminating time intensive tasks for retailers,” said Director of Operations Giuseppe Manzella. “Our technology and service is unique in that it provides our clients with an all-inclusive service for monitoring and protecting their online presence.”
Along with their comprehensive list of monitoring and managing services, AdAssured’s platform utilizes proprietary technology that has been built over the course of several years. AdAssured’s technology allows the company to collect and present data from numerous service providers to their clients via a single point dashboard. This enables AdAssured clients to assess threats and act quickly and appropriately anytime a threat to their brand arises.
With a team that’s comprised of experienced compliance and affiliate industry specialists, AdAssured offers a service unlike any other on the market and is a great solution for large retailers to monitor and manage their online marketing presence and ensure that they are receiving the most value from their impressions.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.