In a recent interview from the Rakuten LinkShare Symposium in San Francisco, Jonathan Higbee from mediaFORGE chats with TheMail about his company and offers up some of his expert tips for retargeting.
To find out more, watch the full interview below:
These are some key takeaways from the video:
MediaFORGE is a performance-based online display company that specializes in site retargeting. According to Jonathan, mediaFORGE saw roughly a 40% lift from their online retargeting efforts.
In the interview, Jonathan says that mediaFORGE customers are seeing ROIs across the board but that they are outperforming their competitors because they have been optimizing for engagement rather than clicks.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews.
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