In a recent interview from the Rakuten LinkShare Symposium in San Francisco, Anupam Agarwal from Walmart Labs chats with TheMail about Walmart’s affiliate program and where he expects to see big data and affiliate marketing go in 2014.
To find out more, watch the full interview below:
These are some key takeaways from the video:
Walmart Labs is the technology arm of Walmart, where big data and performance marketing collide to drive sales for the corporation and Anupam is in charge of running the affiliate program.
Anupam told us that in 2014 Walmart Labs is looking to grow with the help of Rakuten LinkShare, who they have been partners with for a number of years. He also explained that he is looking for Walmart Labs publishers to use the data that they have collected in order to serve highly targeted ads and increase conversions. Anupam said that Walmart has been collecting customer data and studying it for over three years so that their publishers know exactly who their customers are, what their interested in, and how to convert their search into a sale.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews.
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