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I don’t know about you, but I love getting clarification from the “Big G” on certain SEO practices that may seem to be very traditional in the SEO industry.

Recently, Matt Cutts responded to the question of whether or not links from relevant content contained within article directories are seen as being good or bad.

While the answer shouldn’t surprise you, it was interesting to me to hear Matt talk about ezinearticles.com specifically based on the question posed, categorizing them as being a less relevant article directory.

I know several SEO’s who have stood by Ezine and have considered them to be a high-quality directory ever since the changes they instituted after Panda and Penguin—this is sure to change their view.

I do think it is important to note that Matt Cutts clarifies that syndicating content via article directories is not a sound SEO practice. However, I do think there is still value in extremely niche directories that are much more controlled and particular about the types of content that are being posted—such as directories that don’t allow anchor text links, or that attribute no-follow tags to links.

What are your thoughts? Do you still view article directories to be a viable SEO strategy for getting links? Let me know in the comments section below.

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Greg Secrist

Greg Secrist is the CEO and co-founder of BKA Content, a full service content creation company.

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Greg Secrist

Greg Secrist is the CEO and co-founder of BKA Content, a full service content creation company.

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One thought on “Google’s Matt Cutts: Stop Building Links Via Article Directories

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