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The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
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Affiliate Summit is one of the most highly anticipated industry events of the year and #ASW14 was a conference we won’t soon forget. With thousands of affiliates, advertisers, publishers, and networks in attendance, TheMail was there front and center to report on the latest happenings from around the industry. For all of our exclusive #ASW14 coverage be sure to visit our Affiliate Summit hub right HERE.In a recent interview from #ASW14 in Las Vegas, Peter Hamilton from HasOffers chats with TheMail about HasOffers’ products (HasOffers.com and MobileAppTracking.com) and the company’s shifting focus to multi-touch advertising.

To find out more, watch the full interview below:

These are some key takeaways from the video:

  • HasOffers recently split their products into two different organizations and announced Cameron Stewart as the new general manager of the HasOffers product. Hamilton also explained that HasOffers is growing their engineering team in order to offer multi-touch attribution in 2014.
  • With mobile now firmly in place in performance marketing, HasOffers expects 2014 to be the year of attribution, and predicts that more networks will start to offer mobile-only offers and start pivoting their business to be exclusively mobile.
  • Peter says that over 50% of HasOffers traffic is on mobile.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from Affiliate Summit West 2014.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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