2013 brought a lot of exciting changes to the SEO world, and 2014 is looking to be just as interesting. With new updates from Google and an industry-wide emphasis on content marketing, there are some techniques that you should definitely be employing if you want to get your page to the top in 2014. So, here are The Mail’s top tips to help you improve your search results this year.
Creating and sharing quality content is more important than ever before. In previous years, it was easy to copy and paste content from other blogs, or simply reword your own without experiencing any negative effects. However, Google has gotten a lot better at recognizing and flagging duplicate content, and will penalize your page if it detects content that isn’t original. Thus, if you want your page to land at the top of Google’s search results, it’s a good idea to avoid taking the easy way out and instead, create your own unique and original content.
Aside from creating your own content, you should also try to stick to a regular posting schedule. If your visitors don’t know when to expect your next article, video, or blog post, they likely won’t return to your site when you want them to. Avoid losing out on thousands of unique visitors and stick to a regimented publishing schedule.
It’s important to note also that in 2014, the types of content that are being created and shared have changed. With the ever increasing ease of creating and sharing video content, there’s no doubt that video will play an integral role in search this year. So, try producing videos for keywords, especially if you can start doing that now. As more people learn how to create and share video content, it will definitely get harder to see positive SEO results, but right now is a great time to try and use video to boost your rankings and solidify your page rank.
For publishers who are creating great video content, YouTube is probably the first place that you will share your content, however, you shouldn’t forget to share it on your website and social media channels as well. By doing this, you will not only get your content to a larger audience, but you will also receive more positive results in terms of SEO.
While it isn’t immediately apparent how social signals are being used to determine search rankings, you can bet that Google will be taking social media interaction into account when ranking pages in the near future. To reap the possible rewards, make sure that you are sharing you content on Facebook, Twitter, LinkedIn, Google+, and any other relevant social media channels and interacting with your fans. While it’s unclear how much influence “likes,” shares, and ReTweets have on SEO at the moment, it’s safe to say that sooner than later, Google will use these factors to determine a site’s relevancy.
Google’s recent Hummingbird update helped to improve the way context was parsed in searches, and will definitely help expand the use of the “Knowledge Graph.” This means that publishers should expect to see less traffic as more users will tend to stay within Google. That’s why it’s imperative that you build your own audience and make sure to engage with them whenever possible. Cultivate your Twitter and Facebook following, grow your mailing list, or even create your own app. Do whatever it takes to reach your audience without relying too much on traffic from Google.
If you have more tips for SEO in 2014, or questions regarding our list of tips, be sure to leave them in the comments—we’d love to hear from you!
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.