Content marketing is set to take over in 2014 and that means if you don’t have your strategy locked down by now, it’s time to get to work. Whether you’re an affiliate, a blogger, or an advertiser, content will play an integral role in the success of your business this year, so we want to make sure that you’re creating some high quality stuff. Follow these tips and get your content marketing off the ground and producing results for you in the New Year!
When it comes to creating engaging content you must be aware of your audience and write for them accordingly. The beautiful thing about blogging is that you don’t have to write in a formal tone, in fact, most readers are put off by that. Keep your tone lighthearted, easy going, and understandable—the goal is for readers to be able to identify with what you’re saying and relate to you on a personal level. A good rule of thumb is to write content in the same way that you speak. Imagine being at a party and how you would converse with the people around you and try to write from that perspective. It will make your content more approachable, easier to relate to, and more shareable.
Most Internet readers don’t want to read more than 300 to 400 words, so get to the point as soon as possible, but without leaving out any important information. Readers online are very goal oriented, meaning that they want to find the information that they’re looking for and nothing more. A good way to approach this type of content is to compose lists that present a finite amount of information that readers can absorb and move on—much like this one.
Another great way to get quality information to your readers is by using percentages, numbers, and other types of statistics. Goal-oriented blog readers will find your content much more valuable if you present them with numbers, especially early on in the post. So whenever it’s possible, try to insert some relevant numbers and statistics that support your viewpoint or argument.
This may not fall under “writing,” but photos and videos will certainly add to the value of your content, and readers will be much more likely to share it if there is something other than plain text. Plus, if you insert some photos in the body of your article, it will make readers feel as if they are reading less and encourage them to stay on the page and finish reading your post.
Simply put, if readers can’t find the information that they’re looking for in under 10 seconds, they’re going to go searching elsewhere—it’s just the way the Internet works. So if you promise readers something in your headline, make sure to provide it in the body of your post, and do it quickly.
These are our five quick tips for writing better content in 2014, what are yours? Let us hear what you think in the comments below!
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.