In a recent interview from this year’s AdTech conference in New York City, TheMail’s very own Murray Newlands chats with Cake Marketing’s Jeff McCollum about the evolution of the performance marketing industry.
In the interview, Murray details the changes he has seen throughout his decade-long tenure in the industry, ranging from conferences to marketing trends, and also touches on what he believes will be the future of the industry.
Hear Murray’s unique perspective on the past, present, and future of the performance marketing industry in the video below:
These are some key takeaways from the video:
After 10 years of attending AdTech, there has been a noticeable shift from CPA-focused advertising to the conferences current focus on advertising technology and mobile marketing.
AdTech is less competitive with Affiliate Summit and Leads Con than it was previously, leaning away from affiliate marketing to and more towards the technology side of the industry.
After a recent visit to China, Murray explains that the Asian market is focused primarily on the mobile space since it is late to the affiliate marketing game.
Murray talks about his plans for the end of the year, as well as 2014, explaining that he will be releasing his latest book “Content Marketing for Professionals” with Bruce Clay, and attending more SEO and content focused conferences in the year to come.
Murray exclaims that click fraud has been an issue to plague the industry since he first got involved, but with new technology, companies are starting to really clean up the industry and prevent click fraud.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from AdTech 2013.
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