Just two days ago Google announced the release of their new Google Publisher Plugin for WordPress via their Webmaster Central blog. The plugin, although still in the beta phase, offers WordPress site owners an easier way to integrate Google products within their sites.The main benefit for WordPress site owners is that with Google’s new Publisher Plugin, they will no longer have to navigate outside of WordPress in order to utilize Google services. However, Google has made it a point to say that this is product is still in the beta stage, meaning that they’re probably still working out the kinks and making sure it works properly with each of the many versions of WordPress sites out there.
Currently the Google Publisher Plugin offers only AdSense and Webmaster tools support, but will hopefully be adding support for more Google products in the near future.
Google’s Webmaster Central blog offers these descriptions for the support of each product:
Google AdSense Support: Earn money by placing ads on your website. The plugin links your WordPress site to your AdSense account and makes it easier to place ads on your site—without needing to manually modify any HTML code.
Google Webmaster Tools Support: Webmaster Tools provides you with detailed reports about your pages’ visibility on Google. The plugin allows you to verify your site on Webmaster Tools with just one click.
The Google Publisher Plugin can be downloaded from the WordPress.org plugin directory. Google has also provided a page in their Help Center for those who need some assistance getting started with the plugin.
While we’re excited about this new plugin, we’re curious to see how it will adapt and change over time. We can say one thing for certain though, Google’s Publisher Plugin will be an invaluable tool for WordPress site owners.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.