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CAKE, the marketing technology company owned and operated by Accelerize New Media, Inc. announced the launch of cupCAKE, their latest venture, on Monday at Affiliate Summit West. CupCAKE is a cost-effective, cloud-based campaign management solution for affiliate marketers that offers a comprehensive feature set, real-time analytics, and scalable architecture, and leverages CAKE’s powerful SaaS enterprise solution, which has been the industry standard for ad networks, brands, and agencies to measurably improve and optimize digital spend.

“Affiliate marketers have long seen the proven results of our performance marketing solutions, and now they too can utilize this powerful platform,” said Jeff McCollum, President of CAKE. “We developed cupCAKE to serve a wider audience with the most desired features of the CAKE SaaS enterprise version, but scaled down to be affordable for independent marketers.”

The cupCAKE feature set and product scalability is said to allow customers to maximize revenue without compromising the integrity of the user experience. The cupCAKE automated self-service setup takes only minutes to activate a cloud-based, private-label platform, enabling users to easily create campaigns, connect with affiliates, and track conversions while enabling access to a marketplace of more than 500,000 networks and publishers. CupCAKE also includes optional features that give users the ability to track and analyze retail transactions and manage lead generation data.

“In today’s digital landscape, marketers expect to gain greater control of their affiliate marketing programs,” said Steve Howe, industry veteran and CEO of Convert2Media. “Now CupCAKE has made it possible for these marketers to build an in-house affiliate marketing program with the necessary real-time analytics to more effectively manage the ROI of their marketing investments, all in a cost–effective solution.”

To learn more about this great new software from CAKE, be sure to visit their website at

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Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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