Google recently announced that they will be buying Nest Labs for $3.2 billion dollars. While the purchase price is very surprising indeed, the fact that Google had their sights on buying Nest is not at all surprising.
If you didn’t know already, Nest Labs makes Internet-connected thermostats and smoke/CO detectors. The company was founded by Tony Fadall, most known for his role with the iPod design, and the company will keep their brand name after the acquisition.
Nest is known for their beautifully designed and innovative products, which really sets them apart from their competition. While Nest only offers 2 products, they have been wildly popular and are just getting started when it comes to home automation products. Because of this, Google is getting into the home automation realm early by hanging onto the coat tails of what Nest has already accomplished.
Google’s CEO, Larry Page, said:
“Nest’s founders, Tony Fadell and Matt Rogers, have built a tremendous team that we are excited to welcome into the Google family. They’re already delivering amazing products you can buy right now–thermostats that save energy and smoke/CO alarms that can help keep your family safe. We are excited to bring great experiences to more homes in more countries and fulfill their dreams!”
Tony Fadell, CEO of Nest, said:
“We’re thrilled to join Google. With their support, Nest will be even better placed to build simple, thoughtful devices that make life easier at home, and that have a positive impact on the world.”
What does this mean for Nest customers?
I happen to own both Nest products and I really do love them. Nothing is better than being able to monitor and change the temperature in my home via my smartphone whether I’m sitting on the couch or am hundreds of miles away. Having access to Nest’s software which gives me detailed reports on the specific energy consumption of my house is nothing short of amazing.
But what exactly does this acquisition mean for me? Honestly, I’m not worried about it in the least and I fully support Google with this action. I’m glad Nest is keeping their own branding and control, but Google has deep pockets and lots of data, so I’m excited to see what other boring household products they can turn into an Internet connected powerhouse to help me be more energy efficient and more safe within the walls of my own home.
While Google is a data mining powerhouse, it will be interesting to see what other innovative products/web apps that Google will create in the future now that they will be able to tap into the energy consumption information of people around the globe. All I can say is that I’ll be watching a Google backed Nest Labs with great interest over the coming years.
Greg Secrist is the CEO and co-founder of BKA Content, a full service content creation company.