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Performance Insider frontman Pace Lattin caused quite a scene last night at a trade show private event, as he assaulted another attendee and was apparently arrested as a result.


Shortly after the incident, Pace took to his Facebook page claiming that he would not comment on “this ridiculousness.” Many of you have probably already seen the video of Pace on Facebook, but for those of you who have been too busy at #ASW14 to notice, you can watch the video below.

If you are part of the Internet marketing industry and think that this sort of behavior is unacceptable at industry events, please voice your concern in the comments. We will be taking part in a petition to ban violent criminals like this from future industry events, and you can join us in this endeavor on Facebook.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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7 thoughts on “Pace Lattin Goes Wild at Trade Show

  1. High drama individuals like this person who cause all kinds of conflict and strife seem to add no value to an industry like ours and I agree they should not be welcome at networking events that are designed to increase business productivity and unity for online marketers. To think that one of my friends or I could have been punched in the face or hit with a beer bottle at an event like this is a scary thought and I will join in whatever petition will reduce the risk of this happening again!

  2. The more that I watch this the more I wonder if this is staged. No one from or Pace is talking about it. Pace would have mentioned something on his site but I’m sure we’re all curious is to what happened and why. This is not the first time that I’ve seen this happen at an industry event. I personally broke up a fight at the Hilton @Times Square at leadscon 2011.

    Great blog Murray. We’ll see you soon!

  3. I was in the room for the incident, let me recap.

    First…this video was not started from the beginning of the incident, nor did it catch the end where Pace struck the individual as he was being escorted out the door of the room.

    Back story…

    Pace began arguing with an individual that was there as a guest of the person whom was hosting the meetup. Words got heated and Pace moved on to arguing with other people in the room.

    At this point nothing physical has happened, but pace decides that he can pull his phone out and call the cops to show up and start making arrests. (you see this in the video where he pulls his phone out).

    Pace is mocked by another guy there for making empty threats to have people arrested, at which point you see him grab the bottle off the table and attempt to swing it…until he is taken to the ground to stop this from happening. (side note: the bottle was open, so all he did was pour the liquor all over him self as he held it up in the air)

    The bottle was taken from him and after a short time we proceeded to show him to the door. As he was being held back and out the door, he swung at the individual and struck him in the face then took off down the hall towards the elevators.

    This is where he was stopped at the bottom of the elevators by security and brought back upstairs to investigate. LVMPD was called and in the end no charges were pressed and everyone was sent separate ways.

    To address the comment from Chase, no employees from were involved in this, so they would not be talking about it. And yes, Pace did post a rant on his Facebook page at 9:31pm with his account of what happened.

    To be clear, nobody was 86’d or trespassed from Caesars or any of their properties as result of this incident.

    Hope this clears things up.

  4. For someone that fancies themselves as a source of information in the industry and holds everyone to his arbitrary moral code, you’d think that he would have better presence then to do crap like this in public. As if his credibility wasn’t damaged enough.

  5. This guy is nothing but garbage of the industry. I am all in to sign the petition.
    I would suggest everyone to unsubscribe or click spam on his garbage newsletters.

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